Architectural coating is one of the most widely used and most widely used coatings in China, with a wide variety, including exterior wall coating, interior wall coating, waterproof coating, floor coating, etc. With the rapid development of real estate, the use of coatings is also growing. Under the macro-control of the central government, the construction of security houses has increased year by year, which is also a good factor for architectural coatings.
According to Jiuzheng building materials network, with the rapid development of building materials coatings, we have to see many problems behind the rapid development of building materials coatings: low degree of product differentiation, potential of alternative products to be developed, unreasonable product structure and irregular market competition; The market structure is unreasonable, especially reflected in the excessive number of enterprises, unbalanced regional distribution, and foreign-funded enterprises leading the market; overall, the domestic construction coating enterprises are lack of competitiveness, especially the product technology is still a long way from foreign-funded enterprises, and the brand marketing is lack of complete planning scheme.
Therefore, according to the market demand and development direction, enterprises should adjust their product structure in time, eliminate backward production capacity and products, and accelerate the pace of product upgrading; through the application of innovation and venture capital, they should timely transform the old technology and simple equipment, so that enterprises can step into a virtuous development cycle, and move forward to high-tech industry through scientific and technological innovation.